Startup.com

            

I think the video of Startup.com could reflect about the hardships and challenges of modern startup companies. We can see the two friends who had passions to be pioneers of internet company. It is also a dramatic presentation of a small group of ambitious entrepreneurs seeking to beat the odds dedicated to the growth and collapse of an Internet corporation. Kaleil Isaza Tuzman leaves his investment banker job at Goldman Sachs to become CEO of an Internet startup called GovWorks.com. Bonding with his friend, Tom Herman, to pursue the opportunity to create a business which is more different than any other companies. They've been buddies since childhood, and their ambitions for a great business keep them going.

The idea of GovWorks.com business is to create virtual government billing system. It means that you do not need to go government office to pay bills. The advantages of GovWorks.com are that you can save a lot of personal time and save some money for taxi, train, and gas for your car to go to the strange places. And most importantly, you do not need to stand the line for a long time. Therefore, Tuzman attracted a lot of investors by showing 600 million unknown gold mine of internet market in the video.

They started with 8 people and later there is over 200 people in their company. They also got tons of investment and their asset value could reach 60 million dollars at that time. I think it was a great result for a startup company. After that event, they started to losing money and fail to control market because their competitor reached too many steps forward and the lack of marketing management made GovWorks.com into falling era. There is also inter conflicts between Kaleil Isaza Tuzman and Tom Herman, which made Tom to depart from his company.

When I saw the video and I want to know how this video appeared with real character and real situations. And I learned about the hardships and challenges for create startup company. Especially, building relationships between employees, investors and founders is the most essential skill to maintain a new company. And also learn to protect your own business strategies and marketing managements to increase profits of your business.

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